If one individual could pursue one level of needs of the hierarchy, then he tries to pursue the next level of needs and it is believed that individual fulfill their needs according to the hierarchical order. In Maslow’s hierarchy of needs, there are five levels of needs as physiological needs, safety needs, social needs, esteem needs and self-actualization needs. These theories have been developed by various theorists such as Abraham Maslow – Maslow’s Hierarchy of Needs, Federick Herzberg – Two factor theory and David McClelland – Need for achievement, affiliation and power. It outlines the reasons for motivating an individual that means it explains the necessities and requirements that are essential to motivate a person. What is Content Theory?Ĭontent theory or need theory can be identified as the earliest theories related with the concept of motivation. ![]() This article attempts to explain both the theories and compares both inorder to identify the difference between content theory and process theory. Both these theories are linked with motivation. Difference between content theory and process theory is that, content theory emphasizes on the reasons for changing the human needs frequently while process theory focuses on the psychological processes which affect motivation, with regard to the expectations, goals, and perceptions of equity.
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